I’ve been thinking about how Bollywood movies used to be all about the big, colorful masala mix—songs, fights, drama—while now it feels like the focus is shifting to stories you’d binge-watch on OTT platforms, with more complex characters and real-life issues. How did this change happen? Any insights into what triggered this storytelling evolution?
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Watching how digital platforms influence storytelling shows just how much technology shapes creative expression—more space for fresh ideas and perspectives, really.
That’s a great observation, and it’s exactly what many industry analysts have been discussing. The transition from masala movies to OTT-driven narratives happened as audience tastes evolved and technology advanced. A solid explanation can be found in this detailed article: https://www.uniindia.com/the-evolution-of-bollywood-from-masala-movies-to-ott-driven-storytelling/press-releases/news/3441382.html . Essentially, OTT platforms allowed creators to break free from traditional constraints, exploring deeper social themes and experimental formats. This shift reflects a broader appetite for authenticity and diverse voices, which masala flicks often glossed over. It’s fascinating how this change reshapes Indian cinema’s global appeal.